What is Web Analytics?
Web analytics gives information about user experience and the journey that the customer makes through the website. It gives real data about the customer’s movement through your sight. It is collecting this data from your website and converting it into insights.
Web analytics tools can be used to learn more about your website’s visitors. Web analytics provides you with data. The following are the different types of data:
1. Metrics – Things that can be counted like the number of visitors and the time they spend on your website. Tracking how much money is made and how many goods are sold. Metrics are measured by using dimensions, which is another type of data.
2. Dimensions – It is any kind of data that can be used to describe something you are tracking with words. E.g. Device type, geographical location.
It answers your questions like which device your customers are using more to get to your website. With this information, you can optimize your website accordingly.
Make Web Analytics Work for You
Analytics can measure any kind of online marketing you decide to do, and also measure the entire digital journey of a customer. It captures important insights.
Analytics can tell you which search engine people are coming to your website and also if they are engaging well with your website by spending time.
It’s important to make sure you’re measuring progress toward your own particular goals. That means you’ll want to customize your analytics a bit, to make sure you’re tracking things that really matter to you.
When a website visitor completes a goal like completing a purchase it’s called a conversion. Web analytics tools have the ability to break downloads of data about your visitors and what’s happening on your sites to give information that can help increase the conversion rate.
Add conversions points like “subscribe to our newsletter” and when people subscribe, you will know that they are interested in your business. This way you can send emails to them and convert them into customers. To make this happen you can add a coupon of 10% off when people subscribe to your newsletter.
With analytics, you can also know during what time of the week there’s more traffic on your website. With this information, you can advertise more heavily by adjusting your campaigns when people are more likely to take action.
Get Success with Analytics
Web analytics helps you by providing information about how many people are visiting through different search engines from organic search results.
With Google analytics, you can also find out which keywords people are using to find your business. This can be found out by integrating Google analytics with the Google search console.
Web analytics can also show how well your improved content is working and what its impact is. It will also show you if your keywords are translating into more visitors reaching your site. Analytics will help find out which keywords are the best ones for you to bid on, how to tailor your ads to make them more effective, and how to decide how much to bid for the spots that are the most cost-effective for you.
The key is that you’ll still be tracking what happens after you make your changes, and that means you’ll be able to see if your fixes raise that conversion rate from 1% to something better! That covers a few different ways you can measure the keywords you’re bidding on.
When you write ads, you want it to be clear and compelling to the readers but it’s they who decide if it’s clear and compelling, Analytics can help you with this too.
Firstly, use segmentation to break down all those visitors by different groupings as segmentation gives you some insights you can action.
Lastly, analytics tools can help you understand just how much you should be bidding for ads, to make sure you’re getting a good return. By using analytics, you’ll know exactly where you perform the best, and that means you’ll be getting more out of your investment than your competition.